Mad World on Kritik: Mad Men Season 5.8
"It Is Being"
Guest Writer: Jeremy Varon

Tuesday, May 8, 2012

[The seventh in the Unit for Criticism's multi-authored series of posts on Season 5 of AMC's Mad Men,  posted prior to the publication of MAD MENMAD WORLD: Sex, Politics, Style, and the 1960s (Duke University Press) Eds. Lauren M. E. Goodlad, Lilya Kaganovsky and Robert A. Rushing]


"It Is Being"

Written by Jeremy Varon (The New School)

By the time Pete Campbell beds the forlorn wife of a philandering suburban fellow traveler, an old-school Mad Men slime-fest seems full on. Explaining his entitlement to “a side dish in the city” — while playing Pete for a life insurance sale — the train mate Howard Dawes had restated the delusional macho writ of Seasons 1-3 which gave husbands license and left their wives miserable: “She’s happy because I provide for her.” Pete, taking the pitch too well, parlays — as per the vintage Don Draper — ennui into conquest, complete with post-coital, existential pillow talk and handsomely mussed hair. 


But there’s a twist. Beth Dawes, after all, had initiated the vengeful seduction, confessing “I used to be like this . . . reckless.” (No prudish Betty, she). As Meg’s mysterious night out snakes through the Campbell plotline, we appear to have graduated into a world in which women at least give as good as they get. Call it progress, the 60s on the slow march.
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