In 1990, my first year as an assistant professor there, the University of Illinois at Urbana-Champaign held a conference on "Cultural Studies Now and in the Future." The program included historians, media theorists, sociologists, anthropologists, and AIDS activists; and the theoretical terrain—over which cultural studies had held earlier skirmishes with deconstruction, psychoanalysis, feminism, and, of course, in an epochal struggle, with Althusserians and neo-Gramscians—had lately been enriched by the arrival of Foucauldian historicism and queer theory. It really did seem plausible that cultural studies could be the start of something big.

...How often do we find ourselves ascribing disparate political events and cultural phenomena solely to neoliberalism—that is, to the evisceration of the social-welfare state and the privatization of social goods? That is not to say that neoliberalism is immaterial; it has dominated the political and economic landscape for 30 years, and its effects on higher education are palpable, baleful, and undeniable—the corporatization of administration and research, the withdrawal of state financing for public universities, the enrichment of the student-loan industry...

But I want to ask, in a general way, whether cultural-studies theorists are starting from the fact of neoliberalism and then proceeding to the analysis, or whether the analysis simply concludes where it begins, with "It's the neoliberalism, stupid."

"By the time the season-three premier was promoted this month, my friends (men and women in their 30s and 40s) had taken to posting Madmenized avatars of themselves on their Facebook pages. ...What had happened to make these politically progressive adults in the last days of their youth identify with characters from their parents' generation?"